Disney Advertising Career Highlights
Digital UpfrontS
Responsible for the stewardship of the digital upfront and LOS business across all OMG Hold Co. agencies from 2014-2019
Deal Architect
From 2014-2019 led the creation, negotiation, and implementation of digital upfront terms and Rate Card between OMG and Disney
Media bi-lingual
After a career in digital, took the initiative to learn linear sales, planning, systems and negotiation, executing 1st successful multimedia upfront in 2016.
Growth
Achieved +475% growth in OMG Hold Co. upfront revenue during tenure, expanding on capabilities by negotiating the first PG upfront with OMG.
COLLABORATOR
Built an incredible cross functional internal network across Disney Advertising, closely partnering across teams and functionalities to ensure shared success
AGILity
Remained agile, flexible and positive through multiple organizational and portfolio changes, taking on new responsibilities with grace and gumption
CLIENT PARTNER
Leaned into completely new Client Partnerships role on Team FinServ, becoming a strategic advisor and point of entry for key clients to TWDC
Programmatic
Proficient in programmatic sales and strategy, partnering closely with Team PG to drive massive growth for client direct PG account JPM Chase
Data leadership
Proven leadership in data partnerships with 1st FinServ data services agreement, client adoption of Disney Select and Clean Room technology
Address-”able”
Honed expertise in Hulu, Disney Social, and Disney+ has led to being seen as the team expert in streaming, social & ad products for our clients
HOME RUN in COVID
Empty stadiums created an opportunity with Mastercard to partner on a successful virtual 360° fan experience with MLB for Opening Day in 2020
US OPEN originals
The end of electric line calling tech lent itself to the ideation and creation of 2 successful new franchises, “Chase Review” & “Chase Changeover”